Self-Employment Assistance helping parents turn a passion into reality

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This story was first published on Friday 9 June 2023. If you wish to use this content, please contact to confirm that the information is still current.

Kim led a busy life with five children. As her children grew up, she found that the knowledge gained throughout her past career in personal development, combined with her own experiences, could make a real difference to the lives of other families.

Kim decided she wanted to pursue her passion of helping other parents develop and maintain skills to help their relationships with their children. Kim had found that the knowledge and experience gained from raising her own children could make a real difference to other families wanting to better navigate their relationship with their children. However, she didn’t know the first steps in starting a business or where to begin. With the help of Workforce Australia Self-Employment Assistance (Self-Employment Assistance) and her employment service provider Asuria, Kim was able to turn her business idea into a profitable business.

Kim chose to complete the Micro Business Skillset course as she needed help brainstorming business ideas and writing a detailed business plan. Once she completed the course, she transitioned to 12 months of small business coaching.

Through small business coaching, Kim connected with her Business Mentor, Pauline. Being a first-time business owner and overwhelmed with the process of setting up her business, she was given the confidence to broaden her business and creative thinking skills, as well as provided with meaningful advice and guidance. Kim was provided with helpful suggestions to her business model (i.e. social media engagement, community connections and generating customer leads) that leveraged social media and online platforms to reach a wider audience. Kim was also able to narrow down her target market through financial viability checks based on market offerings and refining service and price points to achieve the sales targets she would like for her business.

Kim was supported to set up her business Facebook page and launched her website in March 2023.

“All the trainers and business mentors I met are well experienced, helpful, and provided good advice in creating my business plan. I am grateful to have Pauline as my business mentor; she really put all her effort into helping to grow my business,” Kim said.

Kim’s business is off to a great start, having helped more than 30 parents tackle topics such as:

  • better connection through effective communication
  • connecting authentically
  • resolving misunderstandings.

 “It’s wonderful to work with Kim and see her constantly grow her knowledge and skills on this path. Her passion for helping parents and dedication to continuous learning will see her evolve, and I look forward to supporting her as she builds,” Pauline said.

Kim is excited to share her knowledge and experience with other parents struggling with their relationships with their children. Self-Employment Assistance has helped Kim turn her passion into a business and help many other Australian families.

Self-Employment Assistance helps Australians turn their business idea or existing small business into a viable business. The support available includes: 

  • Exploring Self-Employment Workshops   
  • Business Plan Development   
  • Accredited Small Business Training   
  • Business Advice Sessions   
  • Business Health Checks   
  • Small Business Coaching  

More information

Have a business idea but don’t know where to start? Looking to improve your business but need advice and guidance? Make sure you check out the following support provided by Workforce Australia Self-Employment Services:  

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Correct at time of publication.