Research shows that the language used in job advertisements can influence an individual’s decision to apply for positions.

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Intense jargon or stereotypically male language may deter applicants. Check out this language review resource to determine if a job advert is gender coded.

When competing for skilled employees, your reputation and the image of your business can be a key factor in attracting job seekers to work for you. If your brand is well known and respected in the labour market, then you are more likely to attract more candidates for job vacancies. This employee value proposition resource can help you determine if you have a strong employer brand.

This example of an advertisement shows how to bring together the better practice elements.

Image of three women.