Career Revive case study - Shield Traffic

Workforce Australia Employment
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Creating new entry pathways for female traffic controllers

Shield Traffic is a Queensland based traffic management company, offering labour hire of licensed traffic controllers, site vehicles, and site applicable traffic advisory signage.

The organisation has recently experienced a period of rapid growth and has committed to attracting and retaining more female traffic controllers. However, there are a number of barriers to doing this, including training required and stigma of employment within the industry.


The Career Revive initiative has enabled Shield Traffic to pursue and explore more sustainable growth strategies, including all female franchising and the development of new training pathways. Additionally, participation in the initiative has enabled Shield Traffic to develop and communicate a narrative around the organisation's unique employee value proposition to directly address stigma surrounding the industry.


The Career Revive initiative has enabled Shield Traffic to directly influence the development of a Traffic Controlling training package to be developed by TAFE Queensland. The course will support individuals living outside metro areas to access quality training in a rapidly growing sector.

Shield CEO, Rebecca Rowe has also connected with the Industry Skills Advisor in Queensland government to provide evidence based, industry advice and intelligence about the current and emerging direction of traffic controlling. This advice will directly inform and align the Queensland Government’s training and skills priorities and decision-making, including program design and investment setting.

Shield Traffic has also been working successfully with local recruitment agencies to proactively address misconceptions about working in traffic management. Shield Traffic has worked to promote attractive aspects of the role (including opportunities to work outdoors, access to casual work and company culture) to shift existing narratives about working in the industry.